• SASGAM Members and Non-Members
• Agents, suppliers and manufacturers of sporting goods, footwear and apparel
• Agents, suppliers and manufacturers of sports related goods and services
  

• Distribute your catalogues, demonstrate and launch new products
• Develop new business opportunities with buyers and retailers within the industry
• Generate sales leads, make direct sales and build your contact database

Customer Relationship

• Build and enhance existing customer relationships

Market Research

• Ideal place to keep updated with the latest industry trends
• Research your marketing campaign
• Test market awareness and perceptions
• Gather market intelligence

Brand Building

• Create or raise market awareness
• Position or re-position your brand

Networking

• Meet with a highly focused target market of buyers and business owners in a short space of time
• Network with visitors and fellow exhibitors

Media Relations

• Generate coverage by getting on the “media radar”
• Build relationships with key editors and journalists
  

Floor Space with Build-up Stand Package Rates at R1 250 per sq m (excluding VAT).

For example, package for 3 m x 3 m (9 sq m) shell scheme package includes

• Floor space
• Shell scheme
• Part distribution board
• 2 x spotlights 150 watt
• 1 x 15 amp plug point
• Carpeting

Floor Space Only Rates at R1 000 per sq m (excluding VAT). No shell scheme, part distribution board, 2 x spotlights 150 watt, 1 x 15 amp plug point and carpeting will be included.

This is applicable to exhibitors who wish to build their own stands.

Note: Space only rates for stands of 15 sq m and above.

All exhibitors will have free listing in the SHOW Programme.

The floorplan is available on request, please contact organiser or e-mail
events@lantic.net

Prime exhibitor space location is available on a first-come-first-served basis. In this regard, please book your exhibitor space early to avoid disappointment.

However, location of stands size of 6, 9 or 12 sq mtr are pre-allocated.

To enquire about exhibiting please contact:

Nigel Brown
Classic Events
P.O. Box 291765 Melville 2109 Johannesburg
Tel: +2711 482 1000
Fax: +2711 482 1009
Email: events@lantic.net

PRE-EXHIBITION

Set specific measurable goals

• Do your groundwork, understand who your target visitors are and set specific goals. For example, target 200 sales leads, hand out 3000 samples, launch new product to 50 customers, prospects and the media, demonstrate your product to selected top 150 buyers or close 100 immediate sales

Plan your stand and staff mix to meet your goals

• Plan your stand location, set-up and activities i.e. product demonstrations, prize draw, competition, free samples give-away etc.
• Plan the number of staff manning the stand and shifts required
• Nominate staff who are energetic extroverts
• Train your staff and make sure they have the right product knowledge
• Determine the specific role of your staff i.e. do you need only sales personnel or do you need top managers to meet key decision buyers?
• Outline the key messages that you wish to drive to visitors

  Inform your clients, prospects or media about your stand

• Take the time and trouble to mail out an invitation or personally invite your clients and prospects to your stand
• Announce your exhibition in your company web site, if you have one
• Write a press release to key media and give them a preview to entice them to visit your stand

  Consider sponsorship or advertising

• Speak with the exhibition organiser about your goals and budget. Decide on a suitable sponsorship or advertising package and you will stand out among the rest

DURING EXHIBITION

Daily briefing to your staff

• Remind your staff of the goals, key messages and role of each staff member
• Report to staff on the progress of the exhibition
• Motivate your staff, keep the energy up and attitude positive

  Set the optimum amount of time to be spent with each visitor

  The AREA system below describes one way to process people traffic passing your stand. The key is to find the right people and spend the right amount of time with them not too much and not too little. Again, the optimum time per visitor will depend on your goals. But make sure you have a planned a system that matches your needs.

  John Blaskey of AEO exhibitor trainers Pinewood Consulting teaches that, for most trade shows, the goal is the appointment. Below is his AREA system – four steps to generate maximum business.

1. ATTRACT – Stop people in their tracks by using colour, motion, sound, bold graphics and benefit statements
2. REJECT – Politely filter out the wrong people. Ask a few qualifying questions i.e. “Do you buy shoe laces for your company?” and if they’re not prospects, move on by saying i.e. “Then, I wont want to waste your time. Have a great show!”
3. EXPLAIN – Get straight to the benefits. Run a short demonstration. Put your best foot forward and go for the close.
4. APPOINTMENT – Once they have agreed to meet, pass them to someone who can set up the appointment. This will not waste your sales time. If you are unable to get the meeting, get their details for follow-up.

   Focus on your key targets

• Decide who your key targets are and brief your team to focus on them
• Set your goals accordingly (i.e. not just 100 leads, but 75 senior buyers)

  Classify all your leads

  Use a lead classification system to make sure the hottest leads get the attention first. One system used grades every lead as follows:

1. Large order, ready to buy
2. Small order, ready to buy Or large order, longer time frame
3. Small order, longer time frame
4. Send literature or add name to database
5. Other e.g. Press, salesman…

POST-EXHIBITION

De-brief the team

• When you get back to your office, sit down with the stand staff and key managers
• Evaluate your results immediately after the exhibition. Your staff’s insights are a valuable asset, especially while their impressions are still fresh
• Do an honest assessment of what worked and what didn’t
• Elicit suggestions for improving performance at future exhibitions

  Measure your results

• Measure your success against your set goals. If you exceeded your goals, try to determine why, so you can replicate that success at the next exhibition. If you fell short, figure out what you could do to improve in the future.

  Track the leads

• Do a written lead-tracking reports, three, six, and even nine months after the exhibition to track the new contacts right through to the bottom line.

  Follow up all contacts

• Every visitor to your stand should receive a timely follow up. The degree of the follow-up will depend on the classification of the contact, ranging from a simple thank-you letter to a sales visit, phone call or information pack.

  Follow through on all press releases

• Call all the editors you have mailed your press releases to or who visited you on your stand. Ask if there is any more information they might need. Tell them of your successes at the exhibition. A timely phone call now could mean a solid mention in a post-show review read by thousands.

  Reserve a place for next year

• If you have met or exceeded your goals, now is the time to lock in a prime location at the next exhibition
• Call the organiser and reserve your stand early for next year
  

the program is published by:

All exhibitors are listed in the SASGAM show programme that will be handed out to each visitor.
In order to make use of this opportunity to promote your exhibit, please fax the following information to SA Sports Trader at
Fax: 021 461 2549, or mail to: SA Sports Trader PO Box 12197, Mill Street 8010:

• Name of the company exhibiting
• Stand number
• Names of people manning the stand
• Brands that will be exhibited
• Product launches, highlights of the exhibition and show specials
• Details of extra marketing activities on stand.
• Contact number for sales/orders
• Name, contact email and number of stand organiser

In order to make use of this opportunity to promote your exhibit, please send the above information to
Charlene charlene@sportstrader.co.za. Or fax to Sports Trader at 021 461 2549.

For information about rates, contact: Nicol du Toit at Tel: 021 461 2544. Email: nicol@sportstrader.co.za

Deadline for listing & advertising 30 June 2006

Official Media Partner:
www.sportstrader.co.za

BENEFITS OF SPONSORSHIP & ADVERTISING

• Position your company as the key and leading business partner in this sector and a continued reminder of your products and services
• Enhance your company’s reputation and association with the sporting industry
• Communicate your company’s vision
• Position your product and brand in the market
• Build and enhance your brand awareness
• Increase your business potential and opportunities
• Gain direct access to specific target audiences
• Receive additional media exposure

PACKAGES AVAILABLE (Excl VAT)

Visitor Print Invite – Up to 20 sponsors only at R3000-00 each
We will print and distribute approximately 10 000 visitor invitations. These will be distributed to trade and key clients, targeted retailers and buyers, local and international trade organizations, selected buyers in Europe, the UK, the USA, and Asia Pacific as well as inserted into relevant trade journals and media. Your company logo will be included on the print invite, thereby advertising your company.

Visitor E-mail Invite – Up to 20 sponsors only at R3000-00 each
During the sales cycle for the SHOW and one month prior to the SHOW, we will send out various e-mail invitations and reminders to visitors. Your company will have a banner advertisement in this e-mail invite and reminder. This is an ideal way to ensure your customers and prospects are aware of your presence at the SHOW.

Show Website Banner Advertising (Flash) – R10 000-00
For approximately ten months prior to the show (January 2006 - August 2006) your company's banner advertisement will be seen by visitors and exhibitors when they log onto the SHOW website.

Welcome & Directional Banners – R7 500-00
Large vinyl banners and/or posters directing visitors to the entrance of the exhibition hall will be displayed at the car park and hall entrance for the duration of the SHOW. Your corporate, product logo and exhibition stand number (optional) can be included here to promote your company's involvement in the SHOW.

Corporate Wear for Registration Personnel – R5 000-00 (plus clothing)
The staff at the SHOW will each wear a T-Shirt, carrying your corporate colour and logo for the duration of the SHOW. This will maximise your visibility and message at the SHOW.

Visitor Registration Area Branding - R15 000-00
First impression counts. You will have the opportunity to brand the registration counters with your company logo and colours as well as promote your company, products and services at the registration area. You will also have a prime floor space of 9 sq m as your company's display area just after the registration counters. You can place any product brochure or samples into the Visitor bags handed out at the registration (optional). Note: All branding, production and printing of own company's marketing materials - banners, samples, brochures etc. are for the Sponsor's account.

Visitor Badges – R15 000-00
We will cater for around 3 000 people to this trade only show. Each person will wear a SHOW badge. With your company logo included on the badge, it will be a mini walking billboard for your company.

Official SHOW carrier bags – R15 000-00
Around 4000 official SHOW bags will be handed out to visitors, exhibitors, guests and media once they enter the show grounds. The bags are a very effective marketing tool, not only do they create brand awareness of your company and products, but they are also walking advertisements at the SHOW. The bags will be taken home, further enhancing your brand image, days, weeks and even months after the event. Your company logo will be imprinted on the bag, thus emphasising your involvement in the SHOW.

Catalogue Advertising – from R3000-00 to R9 000-00
Each exhibitor, visitor, guest and media will receive a SHOW Programme with Catalogue as they enter the hall.This catalogue is considered a must-have to walk the show floor. The catalogue, with a shelf life of approximately one year will also be a valuable industry resource tool. Therefore, drive your target market to your stand and remain in their mind even after the SHOW by placing an advertisement in the Catalogue.

Pen & Contact Pads – R15 000-00
Around 4000 pens and contact pads will be printed and distributed to all visitors and exhibitors at the SHOW to make notes and exchange information. Your logo will appear on both of these items.

Information Light Box Boards - R 7 500.00
The Light Box Boards will be an information and directory display as well as a reminder to all trade visitors not to miss out on your stand. Your company name and logo will be placed in a prominent position on the Light Boxes. You will receive maximum exposure as the light boxes will be on display inside and outside the exhibition hall.

Coffee Bar Sponsor - R20 000-00
There is only one restaurant/coffee bar inside the exhibition hall. This central hub at the exhibition area will be extremely busy for the entire duration of the SHOW as it also serves as a central meeting area. You can brand the entire restaurant according to your requests. You may choose the carpets, table cloths colour and your logo printed on all the menus. You may supply additional branding and accessories or samples to be placed on the tables (optional). Note: All branding, production and printing of company's own marketing materials - banners, samples, brochures etc. are for the Sponsor's account.

VIP/Press Lounge sponsor - R20 000-00
An 18 sq m VIP/press lounge will be made available. This will include lounge furniture, office desks and chairs with a PC and internet connection, telephone and a fax line. You may use this lounge to enhance your branding and company reputation by making a presence here. Note: All branding, production and printing of own company's own marketing materials - banners, samples, brochures etc. are for the Sponsor's account.

Official Opening & Welcome Cocktail Evening – R135 000-00
All exhibitors and staff will be invited to attend this cocktail function. SASGAM Chairman and the Cocktail Sponsor will each have the opportunity to deliver the Welcome Remarks at this function. You may also display any of your company banners and distribute corporate gifts.

Note: All branding, production and printing of own company’s own marketing materials – banners, samples, brochures etc. are for the Sponsor's account.

For further information on sponsorship and advertising, please contact

Nigel Brown
Classic Events
P.O. Box 291765 Melville 2109 Johannesburg
Tel: +2711 482-1000
Fax: +2711 482-1009
Email: events@lantic.net